Star-studded World Refugee IDP XI match nominated for prestigious PRCA Awards
Press Release: The European Azerbaijan Society (TEAS) is delighted that its World Refugee Day campaign, which culminated in a football match featuring such sporting heroes as double Olympic gold medal-winner Mo Farah, ex-footballer Fabrice Muamba, and the footballing legends Tony Adams (former England and Arsenal Captain), Mickey Thomas and Ian Wright, has been shortlisted for two 2013 Public Relations Consultants Association (PRCA) Awards. The campaign was nominated in the Public Affairs and Digital and New Media Categories.
Organised in June to commemorate World Refugee Day, with a particular focus on the 875,000 refugees and Internally Displaced Persons (IDPs) who are the ongoing casualties of the Armenian–Azerbaijani conflict over Nagorno-Karabakh, the match at Barnet FC attracted an audience of over 3,600 enthusiastic fans. There was a considerable media presence from members of the UK national press, and the numerous YouTube videos have attracted over 48,800 hits altogether.
Such attention to the plight of the Azerbaijani refugees and IDPs is unprecedented in the mainstream British media, and all eyes will be on the PRCA when the announcement of the winner is made at the PRCA Awards Ceremony in London on 12 November.